Since watching this video a few months ago, I think of Ricardo every time I discuss leadership and organisational design with clients. He demonstrates what it looks like to choose the leader you show up as each day. He also makes clear the extraordinary generative effect of being clear about purpose, in his case creating an environment for wisdom. Staying connected to the 'why' has enabled him to be unattached to the 'how' and 'what' leaving him free to be creative, agile, in